Privacy policy

Last updated: February 12, 2026

punq operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the "Services"). punq is powered by Shopify, enabling us to deliver the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies, relates to, or can reasonably be linked to you or another individual. Personal information does not include information that is anonymized or de-identified such that it cannot identify you or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address
Financial information including credit card, debit card, and financial account numbers, payment details, transaction data, payment method, and confirmations
Account information including username, password, security questions, preferences, and settings
Transaction data including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your past transactions
Communications including information you include when contacting us, such as customer support inquiries
Device information including information about your device, browser, network connection, IP address, and unique identifiers
Usage data including how and when you interact with the Services

Sources of Personal Information

We may collect personal information from:

Directly from you, such as when you create an account, use the Services, or communicate with us
Automatically through the Services, including via your device and technologies such as cookies
Service providers who process data on our behalf
Partners or other third parties

How We Use Your Personal Information

Legal Bases

We process your personal data based on the following legal grounds:

Performance of a contract (e.g. processing orders and payments)
Consent (e.g. marketing communications and tracking cookies)
Legal obligations (e.g. tax retention requirements)
Legitimate interests (e.g. fraud prevention, security, service improvement)

Use of Data

Depending on your interaction with the Services, we may use your personal information for:

Providing and improving the Services
Including processing payments, fulfilling orders, managing your account, arranging shipping, handling returns, and personalizing your experience.

Marketing and advertising
We may send marketing messages via email, SMS, or post and show personalized ads based on your activity. We only do this where permitted by law or with your consent.

Advertising platforms and tracking
To grow our brand and show relevant content, we use platforms such as:

Google Ads and Google Merchant Center
Meta (Facebook and Instagram)
Pinterest

These platforms may use cookies, pixels, and similar technologies to:

Show relevant ads
Measure performance
Enable remarketing

Enhanced Conversions
We use Enhanced Conversions via Google Ads. Customer data such as email addresses may be hashed and securely shared with Google to improve conversion tracking. This data is anonymized and used solely for performance measurement.

We do not sell personal data to third parties. Tracking and marketing cookies are only used with your consent, which can be changed at any time.

Security and fraud prevention
We use your data to protect against fraud, secure accounts, and maintain platform integrity.

Communication
To provide customer support and maintain our relationship with you.

Legal compliance
To comply with legal obligations and enforce our policies.

How We Share Personal Information

We may share your personal information with:

Shopify and service providers (e.g. payments, hosting, analytics, fulfillment)
Marketing and business partners
Third parties when you request it (e.g. shipping providers)
Affiliates within our business group
Authorities when required by law

Relationship with Shopify

The Services are hosted by Shopify, which processes personal data to deliver and improve the Services. Your data may be transferred internationally.

Shopify may also use aggregated data across merchants to enhance features. In such cases, Shopify is responsible for certain processing activities.

Third-Party Websites

The Services may include links to third-party websites. We are not responsible for their privacy practices or content.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal data from individuals under the age of 16.

Data Security and Retention

No system is completely secure. We retain personal data only as long as necessary, including for legal obligations such as tax requirements (typically 7 years).

Your Rights

Depending on your location, you may have the right to:

Access your personal data
Request deletion
Request correction
Request data portability
Withdraw consent
Object to processing

You can also unsubscribe from marketing communications at any time.

Complaints

If you have concerns, contact us first. You may also file a complaint with your local authority such as the Autoriteit Persoonsgegevens in the Netherlands.